Choose the platform or channel visitors came from. This helps you see how different sources impact user engagement and conversions.

Source is read from the referring domain. Sessions with no referrer count as Direct. Paid campaign attribution is not tracked yet.

Expected Outcome

After applying this filter, your data will focus on sessions from the selected traffic source, letting you compare how users from each channel behave once they land on your site.

Keep only the sessions that ended in a purchase. This helps you see what buyers actually did before they converted.

Expected Outcome

After applying this filter, your data will focus on sessions with at least one attributed order, letting you see the behaviour that leads to revenue.

Keep only the sessions that did not end in a purchase. This helps you see where non-buyers stop short.

Expected Outcome

After applying this filter, your data will focus on sessions with no attributed order, letting you compare them against your purchasers.

Minimum must be lower than maximum.

Set a minimum, a maximum, or both. This helps you separate high-value buyers from small baskets.

Expected Outcome

After applying this filter, your data will focus on sessions whose attributed order value falls inside the range, letting you see what large and small orders do differently.

Choose the first page of the session. This helps you see how the landing page shapes everything that follows.

Expected Outcome

After applying this filter, your data will focus on sessions that started on the selected page, letting you judge that entry point on its own.

Choose a page the session visited at any point. This helps you isolate everyone who saw a specific page.

Expected Outcome

After applying this filter, your data will focus on sessions that viewed the selected page, letting you see what those visitors did before and after it.

Minimum must be lower than maximum.

Set how many distinct pages the session visited. This helps you separate quick bounces from deep browsing.

Expected Outcome

After applying this filter, your data will focus on sessions inside that page-count range, letting you compare shallow and deep visits.

Keep only sessions from visitors seen for the first time. This helps you judge how well the site works for a cold audience.

Expected Outcome

After applying this filter, your data will focus on first-time visitors, letting you see the experience a new shopper actually gets.

Keep only sessions from visitors who have been here before. This helps you see how repeat shoppers behave differently.

Expected Outcome

After applying this filter, your data will focus on returning visitors, letting you measure loyalty and repeat intent.